OPPD is more than a power company. They’re a conscientious public utility that actively works to provide reliable, sustainable energy that will keep pace with our region’s growth. They power the economic development that keeps southeastern Nebraska thriving. And they’re working toward net-zero carbon emissions by 2050.
They were working hard to raise their JD Power and Associates score, so we developed a campaign that showed how much they do for the city every day. Each day for six weeks, our team met with OPPD, took photos, wrote copy, created and trafficked digital placements, and documented their contributions in the community in real time. The hard work paid off with an Effie win.
